Having a website increases your business credibility. In our digital age, not having a website for your business is grounds for suspicion, and you will not be able to convert as many sales as you would if you had a more stable digital presence. Customers will seek you out online, and having a website is one of the criteria for determining trustworthiness.

At its basic core, a website replaces a brochure. It is informational in nature, offering people insights into who you are, why you are different, and what you provide or sell. At its best, a website can build community, connection, and loyalty when content is kept fresh and engaging.

Customers love the convenience of shopping from home. Businesses without a web presence miss out on these customers. They also may be considered out of date or not "with it" by those who have grown up on the internet.